Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day "--Michael A

"--Michael A

With its safety-first approach

Counteracting the panic and fear associated with getting lost in the wild

"Scot and Laura do an amazing job of teaching us what a good church looks like

In this creative mixture of reportage

Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day "--Michael AUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a