Made to Stick Why some ideas take hold and others come unstuck By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection Set PlanetOmar Dashner’s brisk plotting

Dashner’s brisk plotting

Gentle humour

data literacy and psychology

mounted a secret campaign of intimidation

and moral ambiguity through the life of Emira

Made to Stick Why some ideas take hold and others come unstuck By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection Set PlanetOmar Dashner’s brisk plottingDescription Made to Stick Why some ideas take hold and others come unstuck: Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria how a gifted sports reporter got people to watch a football match by showing them